Tonic: Late Summer Collection

PR Sample

Tonic's Late Summer collection is launching Friday, September 4th at 2:00pm central time. The set consists of six polishes, four being added to the core colors and two flakes.




Manic Panic
More of a “bright” than a neon, this is a solid bright purple cream addition to the Neon Brights family of colors

I have been waiting for a purple to join the fam! Shown in two silky coats!






Hot Guava
A neon coral cream addition to the Neon Brights family of colors.

Shown in two coats, this polish is like if False Alarm had a baby girl. (It's pinker!)





Since device displays cannot render fluorescence, one of the best ways I have found to sort of trick the eye is by using a dark contrast. The following photos have been deliberately darkened so the polish appears to be more vivid. If you do a side by side with the above pictures, you will find that the color on the nail is identical in both!

For the inquisitive, here's why...
"An object coated with a specific daylight fluorescent pigment reflects its visible color and absorbs and transforms UV wavelengths into this color." -ACS.org DayGlo Fluorescent Pigments, 2012
What happens is, with this special pigment, UV light energy is actually added to the normally reflected color. This makes the color appear brighter, because more light is reaching your eyes. Your brain recognizes this extra light as increased color, thus fluorescent colors appear as being brighter and more brilliant!
The digital displays cannot correctly display fluorescent colors, because it outputs in RGB (Red, Green, Blue) which cannot clearly represent the hue and brightness that the human eye perceives when examining a fluorescent material.






Angel Parade
A super pigmented Gold-green-silver-blue multichrome addition to Tonic's Multichrome Parade family of colors

Shown in 1 coat. Yup. This polish is all that! Beautifully opaque and shifty.







I’m So Fresh
A new glowing mint green shimmer addition to Tonic's “I'm So Fancy” base coat line up.
The “I'm So Fancy” base coats are designed to provide additional coverage and brightness under sheer nail polish colors or can be worn all on their own for a super quick and easy manicure!

As shown on my ring and pinky, one coat gives a sheer delicate color and on my index and middle finger two coats.






Starlit Dawn
A tiny bit of scattered holo mixed with a ton of peach-red iridescent shimmer and flakes that shift to yellow and green. Lindsay describes this as a resonant, fiery, ethereal polish with a million wear possibilities!

I loved wearing it alone with three coats, but couldn't stop there. Keep scrolling for a bit of the 'million wear possibilities!'






Shown with a bunch of other shades below (1 coat) - Starlit Dawn really is a fantastic polish!









I'm so Fresh shown on my ring and pinky as base and topper sandwiching Starlit Dawn between one coat. On my index and middle finger two coats of I'm So Fresh topped with Starlit Dawn.












Facet-nating
Super shifty red-gold-green multichrome flakes paired with iridescent blue flakes in a clear base

I am showing this in one coat over an aqua shimmer. I tried two coats on its own and for an opaque look, I feel that I would want at least three coats or I'd use the sponge method.






What are your faves? Want them all? Mark your calendar for Friday 9/4!!
These will also be available for pre-order at Girly Bits!

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